Verbal Identity
2 articles from The Currency
How to Name a Company or Product Without Regretting It Later
A disciplined guide to naming a company or product: the strategy, the legal and linguistic tests, and how founders should actually decide on one.
How to Choose a Brand Naming Provider
Choosing a brand naming provider is less about creative brainstorms and more about verbal infrastructure. What actually separates a provider worth trusting from one generating word lists.