The CurrencyPortland, OR · Brand Design / Consulting
Outsource Consultants, Inc. unveils bold new brand identity signaling the future of expediting and building code consultingMagicDecor promotes Ajaya Kumar Nayak to Vice President of Design and ConsultingDesigning a Scalable Wellness Brand: Lessons from Movita Juice BarCaliber Academy equips unicorn brand with world-class organizational design - Consultancy-me.comPeter Schmidt Group Welcomes Cristina Balbo as Director Consulting in MilanTexas Donuts Unveils Bold New Interior and Branding Design by Mindful Design ConsultingCracker Barrel refreshed its logo and paid the price. Here's what brand experts say went wrong.BDO Canada launches brand refresh50,000feet partners with Boston Consulting Group on BCG X division brandingAccenture Song absorbed into new Reinvention Services lineRebranding Consultation Ahead For Urban Area Of SaubleGolden Valley hires consultant for $71,000 rebrandPwC launches new brand positioning and ‘So You Can’ campaignCamino Farms Market Opens its Doors in Mission Valley with a Beautifully Curated Design by Mindful Design ConsultingOutsource Consultants, Inc. unveils bold new brand identity signaling the future of expediting and building code consultingMagicDecor promotes Ajaya Kumar Nayak to Vice President of Design and ConsultingDesigning a Scalable Wellness Brand: Lessons from Movita Juice BarCaliber Academy equips unicorn brand with world-class organizational design - Consultancy-me.comPeter Schmidt Group Welcomes Cristina Balbo as Director Consulting in MilanTexas Donuts Unveils Bold New Interior and Branding Design by Mindful Design ConsultingCracker Barrel refreshed its logo and paid the price. Here's what brand experts say went wrong.BDO Canada launches brand refresh50,000feet partners with Boston Consulting Group on BCG X division brandingAccenture Song absorbed into new Reinvention Services lineRebranding Consultation Ahead For Urban Area Of SaubleGolden Valley hires consultant for $71,000 rebrandPwC launches new brand positioning and ‘So You Can’ campaignCamino Farms Market Opens its Doors in Mission Valley with a Beautifully Curated Design by Mindful Design Consulting

The Currency . Brand Design / Consulting Insights

Meaning Is the Currency of Our Time

People are gorged on information and starved for meaning. A meditation on why meaning has become the scarcest resource in branding — and what it demands of the companies willing to pursue it.

7 min read
Meaning Is the Currency of Our Time
The Shape of a Name

The Shape of a Name

A name isn't just a label — it's the first act of brand strategy. A meditation on what it means to name something with intention, and why the best names are never accidents.