Founder Brand
3 articles from The Currency
The Founder-to-CEO Transition and What It Does to a Brand
When a founder becomes a CEO, the brand they carried in their head starts to thin. How to turn founder instinct into a brand system that scales with you.
Brand Strategy for Founder-Led Companies: Why the Founder Is Never Just the Background
In founder-led companies, the brand and the founder are the same thing — until they can't be. Here's what it takes to build a brand that works independently of who's in the room.
The Founder Is Not the Brief
Founder-led brand strategy fails in two directions: transcription and override. The work is neither. It's a third thing, and it's harder.