Brand Strategy
2 articles from The Currency
Meaning Is the Currency of Our Time
People are gorged on information and starved for meaning. A meditation on why meaning has become the scarcest resource in branding — and what it demands of the companies willing to pursue it.
The Shape of a Name
A name isn't just a label — it's the first act of brand strategy. A meditation on what it means to name something with intention, and why the best names are never accidents.